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In recent years, the construction and use of intelligent agricultural greenhouses with modern facilities have evolved from a single modern agricultural scientific research and production type to a diversified commercial greenhouse. Facility agricultural greenhouses are no longer simply planting flowers and vegetables, but commercial operating greenhouses such as ecological restaurants, flower markets, botanical gardens, ecological recreational sightseeing parks, and water parks have emerged.

Commercial greenhouses need to be more market-oriented and user-friendly in the design of lighting covering materials, which not only can restore nature, enable people to enjoy the sun and green, but also have reasonable input and output. At the same time, it has energy saving, anti-hail, beautiful appearance, simple installation and easy installation. Materials for cleaning and anti-infrared, scattered light and other functions. And because the construction of commercial greenhouses is in line with the development of modern agriculture and the rate of return on investment is high, commercial greenhouses have become the target of many investors and are favored.

The construction area of ​​commercial greenhouses represented by smart glass greenhouses is continuously increasing. The glass greenhouses have strong environmental control capabilities and sufficient factory production conditions. They are high-end types of many facilities. However, the cost of glass greenhouses is high. In the agricultural field where plastic film greenhouses, solar greenhouses, and greenhouses are the mainstream, how to operate glass greenhouses to make a profit has always been disputed and doubted whether in academia or business. The Wallenda effect based on glass greenhouses was born from this, which made us focus too much on whether this form of greenhouse is suitable for promotion, but not enough on how to innovate, select, and utilize.

From the perspective of modern factory agriculture, the greenhouse provides space and environment for the factory production of facility horticultural products, and is a workshop for the production of agricultural products. If you invest in the production of other consumer goods, almost no one will ask what kind of plant can be built to make a profit? Modern facility horticulture production has the conditions to achieve good precision control and digital management, and the conditions to achieve strict process-based segmentation. The assembly line operation is capable of producing goods as planned. From the perspective of production process control, there is no essential difference from industrial production. Of course, outdoor climate conditions and production control of different varieties cannot be replicated. This is the difference between greenhouse production and industrial production, which is aggravated by living plants. However, this difference can be resolved through the production test before reaching production and the establishment of a production technology system based on its own characteristics. Therefore, it can be said that whether the glass greenhouse can be profitable is actually a false proposition and does not need to be discussed. What should be discussed is how to use the glass greenhouse and what to do in the glass greenhouse to make a profit.

First look at the current investment practice of glass greenhouses in China. As one of the plant types for facility gardening, glass greenhouses have existed in the world for many years, especially in the Western capitalist world where profit is the goal, and its commercial feasibility is beyond doubt. The shrewdness of capital is not weaker than the reasoning of scholars. The author organized a team to conduct a survey on the operation of newly built glass greenhouses in China in recent years. The survey found that in the past five years, there have been more than 800 hectares of newly built glass greenhouses. There are 214 hectares of greenhouses that have been put into operation and have a yield rate of over 80% in the past five years. In ten provinces of China, the products cover dozens of subdivided garden products such as vegetables and flowers. 33% of the profits have been basically realized, and the rest have not yet entered a profitable state, or are still losing money, or have achieved a level of production and operation. What is more noteworthy is that after a period of practice, these investors and operators have become more and more confident in profitability, and they have clear profit time expectations. This is the result of China’s current practice.

Second, discuss the minimum requirements for investment in glass greenhouses to obtain returns. In terms of cost, including environmental control equipment and planting systems, glass greenhouses often require more than 1,500 yuan/square meter. Glass greenhouses with strong environmental control capabilities and high automation of the planting system can cost as much as 2500-3200 yuan/square meter. Compared with the plastic film multi-span greenhouse doubled or even several times. However, due to its good airtightness and stable material life cycle, glass greenhouses have more precise environmental control capabilities and stronger annual production capacity. Glass greenhouses need to be treated as workshops for the configuration of production equipment and production activities to achieve efficient and intensive Production line. Therefore, under the same scale, the requirements for production efficiency and unit output value are naturally higher than traditional Chinese greenhouse facilities in order to meet the basic business logic of return on investment. The following table lists glass greenhouses with different investment levels, calculated based on 20 years of greenhouse depreciation and 10 years of equipment depreciation, and the financial cost is calculated based on the benchmark interest rate. The calculation of the unit output value that should meet the dynamic investment payback period of 15 to 18 years Reference model.

Third, are the above requirements realistic? Can the target of output value per unit area be achieved in actual production? Suppose that the production of clustered tomatoes has a unit yield of 20Kg/square meter, and the shipping price of the origin must reach 25 yuan/Kg or more. Based on the survey of the operation of planting companies, the author found that 15% of the companies have achieved this goal. The author’s survey of mid-to-high-end supermarkets such as Beijing BHG also found that the retail price is higher than 45 yuan/Kg, and according to the introduction of the supermarkets, the sales rate and turnover rate are both high. It can be considered that this goal is achievable under the current consumer demand, but there are certain difficulties. It is necessary to break through the traditional agricultural product sales thinking and achieve a high level in the three aspects of management, marketing and technology. .

From the above analysis, it can be seen that whether the glass greenhouse can be profitable is a product positioning problem, a management problem, and essentially a corporate strategic management problem, not a technical problem. From another perspective, if it is necessary to discuss whether it can achieve profitability, the answer is yes, but it requires excellent companies to locate and operate.

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